Before I was a real estate agent, I was a marketing director, a BI analyst, and a content creator with a combined audience of 190,000+. Every one of those backgrounds shows up in how I sell a home.
Here's what listing your home with me actually looks like.
Week -2 to -1 — Pre-launch prep
Before the listing is live, we're already building the asset library.
- Professional photography (interior, exterior, drone if applicable) — never iPhone, never the agent themselves
- Cinematic video walkthrough — 60-90 seconds, scored, edited for social
- Floor plan rendered and prepared
- Listing description written with SEO and emotional appeal in mind
- Pre-listing teaser posts on my channels ("Coming soon: a 3-bed in [neighborhood]…")
87% of buyers start their home search online. The first photo on the MLS determines whether your listing gets clicked. The fact that most agents still settle for poor photos in 2026 is one of the most expensive habits in the industry.
Week 1 — Launch
The first week of a listing is when 50% of all showings happen for a well-priced home. We treat it like an opening weekend.
- Listing goes live on HAR + national syndication (Zillow, Realtor, Redfin, etc.)
- Reel #1 drops on Instagram (54K audience) and TikTok (140K audience)
- Open house scheduled for first weekend
- Direct email sent to my buyer-agent network with active clients in this price range
- Targeted paid ads launched on Facebook and Instagram (geo and interest-targeted)
- Story content and behind-the-scenes posts throughout the week
Week 2 — Sustained momentum
If we get a strong offer in week one, we move into negotiation. If not, we don't panic. We push harder.
- Reel #2 drops — different angle, different hook (neighborhood feature, unique architectural detail, etc.)
- Open house #2 or twilight tour
- Refresh paid ad creative
- Outreach to specific buyer agents whose recent searches match your home
- Pricing review — are we getting traffic but no offers? That's a price story. Lots of traffic, no offers? Same. No traffic? Marketing or photos.
Week 3 onward — Strategic adjustment
If your home hasn't sold in 21 days at the right price, something in the campaign needs to change. I don't wait 60 days to figure that out.
The diagnostic is straightforward:
- Low online views → marketing problem (photos, description, syndication)
- High views, low showings → photos or description aren't doing their job
- High showings, no offers → price problem or condition problem
- Offers but they keep falling through → buyer qualification problem (we screen harder)
What I bring that other agents don't
A real social audience
54K on Instagram. 140K on TikTok. These aren't bought followers. They engage. When I post your home, real humans see it. That's free distribution most agents would pay tens of thousands for.
Content production in-house
I edit my own video in CapCut and DaVinci Resolve. That means I can turn around content faster than agents who outsource it, and I can react to what's working without waiting on a vendor.
A data analytics background
I'm a certified data analyst. I read marketing dashboards as fluently as I read MLS reports. That means when I tell you we need to adjust the campaign, I have numbers to back it up — not vibes.
A marketing strategist's brain
I used to run marketing for businesses before I sold houses for them. The fundamentals don't change: know your customer, distribute where they actually are, optimize based on what the data says. I just apply it to your front door.
The honest part
No marketing plan in the world can sell an overpriced home. Pricing has to be right first. But for a fairly-priced home in a real market — the difference between a great campaign and a mediocre one can be tens of thousands of dollars and weeks of time on market.
That's what you're hiring me for.